There are many big issues being discussed in the world today, but more often than not, you will find that there is a lot of talk and not much action to solve them. This is where visual aids come in, as these can be more engaging and boost retention of the audience that you are trying to teach about the current issue that you are passionate about. Here, we take you through why you should be incorporating visual aids to tackle current issues that you want to promote.
Improve understanding of the issue
On a very basic level, having a visual aid will help boost the audience’s understanding or a topic. For example, if the current issue that you are trying to tackle is something that is happening in a foreign country, then the use of visual aids can be used to show where exactly this is on the world map, rather than an audience just having it described to them. Furthermore, there have been plenty of studies to show that visual aids also inspire deeper thinking and creativity, which is exactly what you want your audience to take away, as you will want them to have a deeper understanding of the issue at hand. Plus, these visual aids may also help to stimulate ideas that will help resolve the issue.
Build interest and engagement
When you show visual images, people are far more likely to become engaged, excited/upset, and passionate about the current issue that you are trying to highlight. While photographs, maps and charts are great, the best way to emphasise your point is through a well-made video. A great software tool that you can download for free is Biteable. This video software provides you with the tools that you need to easily make amazing videos, infographics and explainer videos. Explainer videos are particularly useful when trying to convey your thoughts and display your passion about a current issue in today’s world.
Expand on what the audience can learn
There is only so much information that you can give an audience orally. Visual aids will help you to expand on your ideas and pass on more information about the current issue to your audience. As well as pictures and videos, why not provide some objects that the audience can hold? This could be to reinforce a point and help in the audience’s understanding of the subject matter.
As we now live in a digital world, it would be silly not to take advantage of these advancements. Interactive whiteboards are a great option as you can display photographs and graphs with ease. Projectors are also another great option as you can put your newly created videos on the big screen for everyone to see. This will help to make the issue that you are talking about more memorable for your audience.